Why is video the future of marketing?
Video is the subject of the present, but is it the future? The numbers certainly say it! But can we say that video is the future of content marketing?
Mark Zuckerberg himself has said that the future of Facebook and Instagram lies in video, and that’s proven to be true. Social media videos are where the audience is.
The popularity of video content continues to grow and studies show that it is becoming one of the best marketing mediums. It is easily accessible to a wide audience and, if executed well, generates the best return on investment (Hubspot).
However, in today’s digital world where people are trying to balance their active lifestyles. Video content must bring real added value to consumers through its relevance and flexibility.
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Video is the future of content marketing for sure!
When done well, video is an ideal visual medium to retain information and spur action.
-Marketing emails with video can increase click-through rate by 200-300% (Forbes).
-Landing pages that incorporate video also show an 80% increase in conversion rates (HubSpot).
-Internet users spend 88% more time on a website containing a video (Oberlo).
User preferences continue to encourage companies and brands to use videos!
Video shares
Viewers are more impacted by video, which means they are more likely to share video content than written content.
People share video 1200% more than text and images combined (Forbes). Video is essential for all businesses and brands. It allows you to reach a wider audience through sharing. This means that video content is more likely to go viral if it gets enough attention. Indeed, who wouldn’t want their products and services to be seen and shared by millions!
Video content has the potential to develop a larger online audience than written content. Online presence is more important than ever for your business. It is essential to produce the most relevant and engaging content!
Video reinforces brand memory
Knowing that people typically remember 95% of a message through video, compared to only 10% through written content (Campaign Monitor). It’s no surprise that video is the fastest growing form of marketing today.
As 90% of information transferred by the brain is visual (DreamGrow), video may have more power than written text to trigger brand recall.
As a business in a busy digital world, producing video content is the way to go if you want to be more memorable.
Emotion drives engagement
Content is always more successful when it is able to influence the consumer. Video has the potential to elicit a stronger emotional response from the viewer than written content. This reinforces the brand message through the immersive and personal involvement of the viewer.
Video can also build public trust in the brand. It allows the viewer to see the people working behind the company, adding a personal touch to your marketing communications.
In a competitive digital world, it is more important than ever to have a solid marketing strategy for your business and this can be executed well through video.
Influencers love video
An “influencer” generally refers to an online social media figure who has a large number of followers and who provides video customer testimonials.
Influencers have been around for a while, but companies and brands are now using influencers for their products. This allows brands to show a more humanized side, more accessible than ever, and customers can identify with them (Smart Insights). The saying “people buy from people” is absolutely true! What is said about a brand by similar people can have more influence than content created by the brand itself!
Based on consumer trends, people are now more likely to buy a product recommended by an influencer. There are approximately 49% of consumers dependent on recommendations from influencers (Digital Marketing Institute) and this video trend is growing more and more!
What about corporate videos?
The revival of corporate video is another reason why video is the future of content marketing. Instead of focusing on a product or service, the focus is on the purpose of the business and the message it wants to convey to viewers.
Corporate video is much more customer-centric than it is brand, service, or product-centric. It is becoming increasingly popular as this type of video resonates more with customers and consumers by adding a personal touch, which is essential to stand out in a crowded digital market.
Video and SEO in harmony
Studies have shown that video content increases audience conversion by 80 %. Such an important factor for SEO ranking! After watching a branded video, 65% say they visit the website (CMS Connected).
It is estimated that a website containing a video is 53x more likely to appear first on Google (Dream Grow). This tells search engines that the content is good, which boosts its ranking!
Conclusion
It is more instinctive to interact with visual information than with text We are drawn to moving images! With video content at its peak and set to continue to grow, it is easier to create and more engaging than any other medium.
The viewer appreciates it too!
With an increasingly selective audience that is constantly overwhelmed with marketing content, making it difficult to choose where to focus their attention. Video can be a powerful tool for businesses to promote their products or services. Through the use of video content, it is easier than ever to capture the attention of the targeted audience!
Video isn’t going away anytime soon, and that’s why businesses and marketers should focus on video content to attract the right audience.
