Why do you need an explainer video?

An explainer video is now one of the most popular video formats for companies. In this article, we explain why creating an explainer video is essential for your company.

You can also visit our site because we are an audiovisual production company in Paris that produces many explainer videos for its customers. Whether in motion design or in a more classic format. You can also go to our portfolio page for examples.

What is an explainer video?

An explainer video is a video that can be very short or a bit long depending on the artistic choice. But it’s mostly a video that highlights an object or a service. The purpose of the explainer videos is to highlight its advantages in a punchy and unique way.

What is it for?

Just one word: COMMUNICATION.

The great advantage of the explainer video is its short format, which makes it possible to present your company effectively and clearly. Here you will find the ins and outs of your message. Whether it’s to communicate your company’s values, or to make an offer. The explainer video has become an integral part of the customer purchasing process.

Indeed, a video will tend to reassure your visitor about the professionalism and “real” of your company. They will be more likely to contact you or even make a purchase if it is a video about your product. Finally this format can also serve as support for training, it is also one of the favorite formats for this kind of video.

What do all these possibilities have in common? The need to highlight important elements that your target should remember after seeing the video. This ability of videos to create “highlights” on key points of a message, both visually and from a sound point of view, becomes particularly evident in the explainer video.

How to make this video a success?

The key to a successful explainer video is its duration, clarity and originality. It is necessary to know how to hold the attention of the spectator without bothering him to be sure that he remains until the end. If the ideal duration of one of these videos is between 30 seconds and 1 minute 30, its format remains quite free. Here are some examples: live shots or motion design, as long as it’s dynamic, everything is allowed!

Bring your personal touch in order to stand out from the market through a quality video that will use your graphic charter.

Because graphics and sound remain an important point in the creation of any video: only a video of good quality (visual and sound) will fully retain the attention of your target.

This is why about 80% of people visiting a site are inclined to watch a video, against only 20% to read a text, this medium definitely catches the attention of visitors.

Réaliser une video explicative est top pour le référencement!

With the SEO race that we are experiencing today on the Internet, it is essential to use all the tools at your disposal to stand out. And video today is the best tool you can find. Statistics do not lie: a video greatly improves your SEO and your chance to appear in the first pages of google. To be exact, the probability is 53 times higher with a video on your site!

As for Facebook, the world-famous social network is putting more and more emphasis on videos, thus giving more visibility to the pages by owning, favouring video content over only visual or written content. No matter where you are on the internet, nowadays it’s video that dominates.

A video is easy to share, and it shows the modernity of companies using it!

It is expected that by 2020, 80% of global traffic will be video! This medium will definitely find itself at the center of future marketing plans, and an explainer video is a very good first approach to it.

You will also find other interesting articles on the subject in our news page.