The usefulness of the customer testimonial for an audiovisual production company

Creating a customer testimonial video is very useful in order to demonstrate the professionalism and qualities of your product or service.

A testimonial video is a short video presenting a positive opinion of one or more customers on a product or service.

The ideal duration is 1 to 2 minutes maximum. Otherwise, users’ attention slackens.

To shoot a testimonial video, discover the steps to follow!

You can also take a look at our site because we are an audiovisual production company that produces many testimonial videos or on our portfolio page for examples or on our youtube channel .

 

Identify a client to interview

Before shooting your customer testimonial video, you will need to find the satisfied customer you are going to interview and who should be comfortable in front of a camera. Whether it’s a customer that he has been for X time or for some time, the main thing is his satisfaction!

You can also find your client through events where you were with your client or clients.

Making your video

Send your questions to your client before the video shoot. This will allow him to think about the answers he is going to give you and to practice before the shooting.

On the day of the shoot, the client will introduce himself and then explain what led him to collaborate with you. Then he will explain how he used your product or service.

This will allow him to tell his experience while remaining in the message that you want to convey through this video. End the interview by asking him about the results he was able to obtain by soliciting you and by asking him why he is recommending you.

For a good customer testimonial video, you can use different plans:

Choose the place and the decor

You will have to choose your shooting location a few days before, whether on your premises, at the client’s or outside.

Make sure your location is consistent with your client’s testimonial and it’s not noisy.

Finally, inform your client about the filming conditions, the schedule, the place as well as the clothing instructions.

During filming, it will be necessary to position the client correctly whether he is sitting on a chair or standing

Adequate material

To shoot the video, you will need a minimum of equipment for it to be of good quality such as a camera, a microphone, a tripod and an illumination light.

For audio, ensure the lavalier is securely attached to the client and functioning properly.

It is advisable to test this beforehand.

Then limit extraneous noise as much as possible (chewing gum in full testimony, for example)

For the light, place the light high up to make your customer shine. Alternatively, also place a backlight on the back of your client, to better distinguish them from the background

In case of low natural light, don’t forget to add a fill light to illuminate shadow areas

Post production

The editing of a video must be impactful. You must capture the attention of your audience from the first seconds.
Make a relatively short video, 33% of people leave a video within 30 seconds of the video starting.

Include music for the appeal of your message.
Use subtitles. 85% of videos on Facebook are viewed without sound and 80% on LinkedIn.

One of our customer testimonial: