SEO: one of the keys of Youtube referencing

In recent years, video has become a crucial tool in the Internet world. Beyond its omnipresence on our social networks, this media also brings more people to a site, more traffic! And for your video to be most effective, it’s essential to focus on its Youtube referencing if it is on this platform, in other words: its SEO (Search Engine Optimization).
A video is naturally more likely to be found in someone’s searches than any other content. But to make it stand out! You have to think about how to make it more visible with the search algorithms of Youtube and others. A good SEO Youtube, will open the doors to a good Google SEO! 

Here are some tips to optimize all this and you will find more on our Home Page.

SEO and video SEO: no big differences.

Photo by Charles Deluvio on Unsplash

If you already know the principle of SEO from a general point of view, it is about the same for videos on Youtube. There are obviously some differences, but the principle remains the same: use effective keywords and descriptions, with quality content so that the algorithms reference you at best. However, it is not enough to make a sequence of keywords, the robots are programmed to detect this kind of behavior. It is here, to create a clear text WITH your keywords so that your youtube SEO is as effective as possible. 

Art of title

The titles are the first thing robots will watch to learn about the content of your video. This title should be meaningful and effective, by re-using your keywords as in many other places containing text.
Avoid bulky words of liaisons, go to the essential while keeping meaning. 

Apart from robots, the title is also important because it is one of the first things also that a viewer will see before clicking on your video, with the thumbnail. 

The First visual: Miniature or, Thumbnail.

Because if there is one thing that differs from the usual SEO, it is the miniature of your video. Because one of the important factors in referencing the latter is the number of clicks on it. To attract a viewer, you have to make them want to click on the video. A well-made miniature will attract the eyes of users and make them click on your video.  

An effective Description and Tags well chosen.

The description ends up having the same role as your title but with more space to express itself. Algorithmic robots are not able to “watch” your video. This is why they will focus on your title and description, as well as the tags you have chosen to find out what your video is talking about. The more information you put in, the more robots will be able to precisely position your content. In this way it can reach people interested in this type of content.

By writing it try to keep your target in mind: what words will they use when searching? Why are they looking for your service and what is the answer? That’s what your description is for: allowing robots to direct people to your video.

Don’t neglect the quality of your video 

The quality of your video must always remain your priority!

With a changing Youtube algorithm, the only sure bet you’ll always have is the quality of your video. 

A quality video will always work. You can make every effort in the world on your SEO! If the quality of your video doesn’t correspond to it, neither does the traffic. Your video, once it reaches your listeners, must succeed in keeping their attention to the end and make them want to trust you!

Quality content is the first thing that will bring you success. But   a good youtube or google referencing, goes well before SEO.