Let’s identify external communication tools for your company

You need to communicate to exist. It’s much more than a leitmotif or a piece of advice, it’s just an obligatory step. This mission can however impress, especially if you are not a communicant or you recently launch your business. Don’t panic: it’s never too late to start. Here are some tips on how to properly identify effective external communication tools for your business.

The most relaxing external communication tool: the print

The print is the solution of the smallest effort. But it is also the one that allows you to ensure that you remain visible, without even thinking about it.

Why ? Because by displaying your logo or slogan on many different surfaces, you attract attention, make it easier to remember and get into the minds of your prospects. If you don’t have a lot of time to communicate, but you want to make sure you’re there wherever you need to be, that’s the tool you need.

When I talk about print, I include business cards, of course, but also promotional flyers, brochures, catalogues. Not forgetting cars stamped with your colors, posters and banners at events or trade shows, advertising gifts. In short, any occasion when an average person can see you, one way or another.

Show who you are through your site

 

Photo by Le Buzz on Unsplash

 

 

Include images and videos, useful data about you and your products. But also blog articles to answer questions your potential customers may have about your domain. An insurance broker can talk about the best way to pass on his inheritance to his children, while a hairdresser will explain the good way to take care of your hair. You certainly have material to offer and, if you don’t like to write, you can transmit it in illustrations or filmed capsules.

To check if this external communication tool is right for you, keep an eye on attendance numbers. Remember to note the pages that attract the most visitors: they are the ones that will be most useful for you.

How to bring people together through social networks

Having a website is good, but you have to make it known. If the referencing work is well managed, it will come gradually. Nevertheless, you will save a little time (and visibility) by creating accounts on social networks. Even bakeries have their Instagram accounts!

Set your tone and also share or comment on other people’s posts. It takes a little more time but will help you get known. If your calendar is already full, spend just one hour a week planning all the publications for the coming days. Scheduling everything in advance will relieve you of some pressure, while getting effective results.

Again, calculate the impact of your actions based on how many reactions they cause. Some networks will be more effective than others for you, but sometimes the problem can also come from positioning… or just a publication schedule that doesn’t match your clients’ schedule. Only tests will determine this.

For your mailings, for example, choose different templates to specify which ones are most read and open… and click on the following ones, in order to gradually refine your processes.

Identify what works

These effective communications tools business will help you gain popularity. So as not to scatter in vain, set goals but, above all, study all opinions attentively. If no one follows you on Twitter, for example, you may decide to abandon this network, which does not correspond to your target, or change the way you intervene in it. It is only by following your results that you will gradually learn what works or not. In communication, you have the right to proceed by trial and error.

Then, when you are a little more experienced, you can start organizing your own events. Through the Internet, it is now possible to prepare webinars live that will further increase your notoriety. And you might even get the attention of the mainstream media. Would you like that?