Lawyer video: finding clients through video is simple and efficient!

 

In our series  blog lawyers: aslawyers, finding customers through video is simple and efficient. As long as it’s used properly. Forget frozen interviews that won’t make people want to contact you (and that too many of your colleagues use). You can use more professional videos , but even more efficents in your marketing strategy.

Feel free to go take a look on our website because we are an audiovisual production company  that makes many lawyer’s videos an we are sure we can give you good advices. You can also go take a look to our articles page  for some examples.

 

Why should you use videos?

Nowadays clients choose more their lawyers. And, in the absence of a network, the elements they will find about you on the internet will help you convince them.

 

Of course, you already have a website, a Linkedin profile… But it’s not enough. With these tools, you only offer a cold, frozen image. But you need to appear human to reassure a potential customer. To make him feel confident with you, even before he calls you. 

 

The video can help you overcome this divide, by showing a little more about your personality and your specificities. It has a double advantage: it will help you both to make yourself known andsave time. 

 

How to convince your future customers?

Of course, you can make a video that shows you, face shot, explaining who you are. Kind of like a résumé. This is not very original, but it will always better than the absence of video on your site.

 

But you can do better. Because you have to remember that you are acting as part of a marketing plan that you are the product. You need to encourage your customers to call you. And to do so, they must understand that you are the one who will answer their questions, their problems. 

 

Design your films in this direction: short shots are enough, a few tens of seconds, where the subjects that often come up in your exchanges are staged. You can even answer them quickly, so as to provide a service. And always opting for a language understandable by the neophytes. It’s not free advice; it’s investment. The day when these very short films will no longer be enough, it is to you that customers will address themselves in priority!

 

What can you show in the videos of your law firm?

There is of course no exhaustive list exhaustive list of what can be staged or just filmed. In addition to the quick presentation, short shot videos, you can also put online your conférences, your public interventions…

 

It’s not a question of making a fool of yourself: the film of your first surf class has nothing to do with your professional page. But, on the other hand, you can show how to work, your team members… These are all elements that, without taking anything away from your seriousness, humanize you.

 

Lawyers who use the videos to make themselves known are still small enough for you to stand out with this tool. Do not hesitate to make yours known by adding a link to them in the signature of your emails. You have the right to stand out. As much for your reputation as for the good of your future customers. 

We hope these tips can help you find customers through the video or we can help create one here

  

Our sample videos for our customers: