Why you need to use video for your marketing lawyer company

A large number of legal professionals do not care enough about their communication. Yet, in the current context, it becomes essential for a law firm to be more concerned with the image it reflects, in order to make it more dynamic, more modern.

Video is now the most widely used communication medium to complement its communication strategy. With its natural SEO capability, it is now at the center of the marketing plans of all companies and agencies. But you need to know how to use it.

You can also take a look at our site because we are an audiovisual production company in Paris that produces many videos for law firms. You can also go to our articles page for more examples.

We are going to explain you how, and above all why you need to use video for your marketing lawyer company!

Modernize your image

Video has the power to boost the image of a law firm. Playing with some special effects, from 3D animation, inlays or with the chosen text, it is easily possible to give a real youthful touch to the image of your law firm. However, it is crucial to use a specialized agency in order to avoid the “homemade” side that can unfortunately have the opposite effect in the eyes of your clients and future clients.

Optimize your visibility in search engines

Today video is 1/3 of the activities on the Internet and 64% of its content. In 2021, 82% of global internet traffic will be represented by video (CISCO)

Video is unquestionably the most viewed content on the Internet.

With 43,000 videos viewed every second on Youtube (Tubefilter), it’s no surprise that the video sharing platform is the second most used search engine after Google.

In front of a site, if the user has the possibility to choose between a text and a video, he will mechanically click on the video, because this support is easier, faster. After all, it is not less than 80% of people who are willing to watch a video when arriving on a site against 20% to read a text!

Moreover, if the video answers a question naturally posed by the users, it will naturally be better referenced in the search engines. Thus it will greatly increase your chances of reaching a maximum number of visitors.

What format should I use?

As you probably know, there are a lot of video formats. Some are accessible to you, the whole thing is to know which one to use.

The video presentation For example, stepping inside the law firm and making your future clients want to trust you. It can be designed in different ways.

Here is an example of what this can do:

The Interview, may allow the explanation of a law.

Here, the idea is to answer a question that users ask themselves so that the video content gets the best natural SEO. The image and speech are clear to be accessible to everybody. It is important to “popularize” a little bit your content so as not to lose the user. Here is a video we made for Eurojuris.

And this are only 2 examples but there are many other formats: the video motion design, the event broadcast, the webtvs etc..

It is obviously possible to shoot several videos on different themes according to your needs. Especially as the creation of video content increases your Google ranking. Thanks to their good search engine referencing.

We hope these tips have helped you. But especially prompted to ask you why it is important to use the video for his law firm. We also hope that this will have a positive impact on your lawyer marketing video communication.

Our sample videos for our customers: