How to create an effective animated explainer video?

Animated explainer video can be a very effective way to communicate a company’s value proposition to potential customers. When done well, they captivate audiences, inspire action and deliver results.

Over the years, animated explainer videos have become incredibly popular! Most companies now have at least one on their youtube channel or in their archives. Because of this, it has become more difficult to stand out. This means that the content you need to produce should be both compelling and eye-pleasing.

You can also take a look on our site because we are an audiovisual production company that produces many animated explainer videos or on our portfolio page for examples.

To help you achieve this, we’ve identified a number of things to consider when creating an animated explainer video:

1. Adapt your content to a specific audience

The most effective explainer videos are created around a very specific audience. The story you tell is based on an audience’s unique situation and needs. As such, it is much more likely to touch them on a human level and meet their needs.

While it is unquestionably more cost effective to produce content that caters to a range of audiences and needs, the power of explainer video content is usually diluted by this approach and you are unlikely to meet their needs at their level. .

2. It’s not just about you

The best explainer videos feature a two-part story. A story that begins by identifying the situation or problem the audience is currently facing, and ends with how your brand can solve the audience’s problems.

Too often, brands forget the first part of this narrative structure and just present the benefits of their product or service. Without this introduction, a brand is unable to show its understanding of an audience’s needs or situation. And the audience is less likely to get involved by the story and move on to the next step, whatever that may be.

3. Reach your audience with animated explainer video

Producing a great explainer video is only half the battle. It is also very important to ensure that the content reaches the desired audience. If the majority of explainer videos are used on the home pages of websites. There are many other places where this content can be useful to your target audience. So you will also find it in social media, trade fair stands, etc…

Indeed, it is essential to have a clear idea of how you intend to use your explainer video, from the start. The use of your explainer video will influence the “formats” in which the video is produced and the “duration” in which the content is maintained. Social media channels such as YouTube and Instagram. They have very different ad formats, and this should be taken into account from the start if you want to get the right content.

Our sample videos for our customers: