Corporate video: the essential communication tool
Corporate communication is crucial to standing out in a competitive market. In this context, corporate video is emerging as an essential tool for effectively conveying a company’s values, identity and messages. By using this form of visual communication, companies can reach a wide audience while boosting their credibility and visibility. This article looks at why corporate video advertising has become such an essential part of the corporate communications landscape.
What is a corporate video and why is it different from other types of video?
Corporate videos are specifically designed to promote and represent a company, its history, its products or services, and its corporate culture. Unlike traditional or advertising videos, corporate videos focus more on the informative and narrative aspect, highlighting the company’s values and objectives. It seeks to establish a relationship of trust with the audience by providing relevant information and creating an emotional connection.
What are the advantages of corporate video in business communications?
By capturing attention and conveying messages in a visual and engaging way, corporate video offers many advantages for companies.
Powerful communication:
The visual aspect of a corporate video plays a key role in its ability to convey a powerful message. Moving images, graphics, animation and special effects can help reinforce content and generate visual interest. Aesthetic choices, such as staging, composition and lighting, also help to create a captivating atmosphere.
The auditory component of video also adds an extra dimension to communication. Music, sound effects and narration can reinforce the emotional impact of the message. Convincing, well-chosen voices can lend credibility and authority to the speech, while maintaining the audience’s attention.
Strengthen brand image:
Corporate video plays an essential role in strengthening a company’s brand image. By using this visual medium, a company can effectively convey its values, culture and personality in an authentic and engaging way.
A well-crafted video presentation of your business creates an emotional connection with viewers, whether they are potential customers, business partners or employees. It offers a unique opportunity to showcase the unique and differentiating aspects of the company, helping to establish a strong and recognizable identity.
By integrating the company’s values and culture into the video, it becomes possible to present the company’s commitment to quality, innovation, sustainability or other important aspects.
Last but not least, corporate videos also help build trust with customers. By showing the faces and voices of the people who make up the company, it humanizes the brand and creates an emotional connection with the audience. Customers can thus feel more inclined to trust the company and its products or services.
Reaching a wide audience:
Thanks to their ability to be easily distributed and shared over the Internet, promotional videos can reach a wide audience, both locally and worldwide.
Traditionally, corporate videos were mainly used for internal presentations or business meetings. They were often shown in meeting rooms or at corporate events. However, with the advent of online platforms and social networks, corporate videos have taken on a new dimension.
Online platforms such as YouTube, Vimeo and Dailymotion offer companies an effective way of distributing their videos to a potentially unlimited audience. Users can easily find and view these videos with a simple online search. This means that companies can reach people who might not otherwise have had the opportunity to view their videos.
What’s more, social networks have played a key role in popularizing and distributing corporate videos. Companies can share their videos on platforms such as Tiktok, Twitter, LinkedIn and Instagram, reaching their subscribers and contacts. Users can then share these videos with their own networks, further increasing the reach of corporate communication.
Competitive differentiation:
In an increasingly competitive world, it’s essential for companies to find ways of standing out from the crowd. Corporate video has proven to be a powerful tool for achieving this goal. It enables companies to present their competitive advantages in a unique way, highlighting what makes them unique and superior to their competitors.
Your company’s video presentation provides a dynamic, visually appealing platform for highlighting the company’s achievements, innovations and successes. It allows you to present your company’s products, services and solutions in a concise and captivating way. With high-quality images, striking graphics, compelling narration and possibly testimonials from satisfied customers, video advertising can captivate audiences and generate interest.
How do you create a successful corporate video?
Defining the objective:
Before you begin creating a video for your company, it’s essential to clearly define the communication objective. Whether it’s to introduce a new product, share the company’s story or reinforce employee commitment, the objective must guide every step of the creative proces
Telling a story:
Narration plays a crucial role in a successful corporate video. It’s important to create a compelling story that engages the audience and creates an emotional connection. Use compelling visuals, employee testimonials and real-life cases to make the story more authentic and memorable.
Taking care of production quality:
The production quality of a corporate video is essential to convey a professional corporate image. To guarantee optimum results, it is advisable to opt for high-quality hardware and software when creating videos. If necessary, it’s best to call on the expertise of professionals specialized in the field. Careful video editing, with particular attention to sound clarity and visual aesthetics, is essential to capture the interest of the audience.
Promoting video:
Once the corporate video has been produced, it’s vital to implement an effective promotion strategy. We recommend distributing it on relevant online platforms, integrating it on the corporate website and sending it to appropriate contacts. To optimize its visibility, appropriate online marketing strategies should be exploited to maximize the video’s impact and reach
In today’s corporate communications landscape, corporate promotional video is establishing itself as an essential tool for effectively conveying a company’s messages. By harnessing the power of visual storytelling, companies can reinforce their brand image, reach a wide audience and stand out from their competitors. By following the right creative and promotional practices, your company’s or brand’s video can become a valuable asset for improving its communication and increasing its impact on the market
If you’d like to create a corporate video that perfectly matches your expectations, you can also entrust its production to a professional. At Il est une fois, our priority is to create corporate videos that stand out for their originality and impact. Don’t hesitate to contact us to discuss your project.
