6 things to know before making corporate animation videos

Are you still thinking about make animated video for your company You’re wrong. It is expected that in 2019, 80% of the content viewed on the internet will be videos. The animated videosIn particular, have been on the move since some time. The variety of techniques makes it possible to satisfy all needs. What else do you need to know?

You can also take a look on our website because we are an audiovisual production company that makes many corporate animated videos. You can also go take a look to our articles page for some examples.

There are 6 things to know before making corporate animation videos and here they are:

1. Animation is not just for children

At first glance, the animation is aimed at children in each of us. Especially when it presents characters drawn with superpowers or softer graphics.

However, recently, animations have been used for more professional projects, as in the case of video scribing or videos on boards. These two concepts are more and more often used for presentation or explanation films, but in a more playful and light way. We see a hand writing or drawing, there is action and the user is more inclined to follow the lesson than if he had to read a long text.

2. Animation costs less than live-action video

Filming, finding scenery, even actors… All the steps involved in making a corporate video can sometimes seem expensive. But animation, by reducing the number of stakeholders, is significantly cheaper.

Modern techniques also save time, thanks to almost automated processes.
In video scribing, for example, it may be enough to tap into a database containing images of one hand writing the different letters and then assemble them together as desired.

3. There are many possible animation styles

Motion design, cartoon and even clay or stop motion are among the tools available to professionals. A professional scenario is all that separates a animation film for toddlers of an institutional presentation!

4. The preparation is identical to a film in real shots

Before making an animation video for your business, you need to think about the message you want to convey. And that regardless of his final presentation.

For an animation film, you will need a scenario, think about the dialogues or the text of the voice-over, or even establish a story-board. As in the case where actors intervene on the set.

5. With animation, you can let go of your imagination

Do you want your product to move mountains? It’s possible.

Do you want dancing cats to invade Paris? No problem.

The biggest advantage of animation, is that you have no limits either on special effects or technique You have no constraints, except to be able to put pictures on your words!

6. In animation you can make changes more easily than in real shooting

Changing a real shot film can be expensive if you have to retake, that is to say shoot new sequences. In animation, we change a text a character, we add a scene easily, we re-record the voice. No need to mobilize the entire film crew again. For messages that change with time and spectator, the animation is more flexible than a real shot video.