3 reasons to use video for your company’s communication

What is the most common way to relax on the Internet? Watch videos of kittens fighting unicorns or play endless games.
Don’t get it twisted: I’m not talking to you about this because the break time has arrived but to explain to you how to highlight your video communication for your company. Let’s work on it  !

You can also take a look on our website  because we are an audiovisual production company  which realizes and helps many companies to increase the traffic of their video communication. You can also go take a look to our articles page  for some examples.

1. Video is a trend
(even for companies)

One day, movies have been invented. The most important revolution that followed was the creation of computers. Then internet. Then cellphones. And finally a tool that do all that at the same time! 

Recently, the majority ofInternet traffic is occupied with videos. And many of them are watched on mobile devices. According to the latest Médiamétrie study of March 2017, 25-49 year-olds spend 79.9% of their time watching videos related to products or services presented on merchant sites.

So, thecorporate video communication today is a trend! And a site that doesn’t have at least one already belongs to the past. Do you really want to wait until all your competitors have got used to this medium to release your own film?

2. Video memorizes longest

In your opinion, what is the ideal length of aninternet video ? No, it’s not about making records: a film of less than two minutes will satisfy the appetites of most users.

On this time frame, you will just have the necessary space to present a trailer of what you do. But it is it that will convince your interlocutors, much better than a text too long on which they will not be able to focus (yes, the user is in a hurry and his capacity of attention does not exceed a few seconds). 

But the hidden secret of a video, is that it stick in the memory. You won’t even need to use subliminal images for your prospects to remember you, Your video will help them to remember your company !

3. In a corporate communication video, you can try anything

This is a way to capture all the metaphors that come to mind when talking about your business. And you can even be just serious and factual if that’s what you want.

Think until the more video stands out, the more audience-relevant and relevant the content… And the more likely you are to see it shared on social media. It’s relaxing enough to be able to count on Internet users to participate in your corporate communication strategy, isn’t it?

There are many good reasons to use video for your communication. A lot of numbers that would convince you. But what they won’t tell you is that you can also enjoy it, be proud of yourself and what you show others. You won’t get a chance to refine your first impression so often… So, what special effects would you like to add in your corporate video??