7 communication tools that a lawyers must use absolutely

The profession of lawyer doesn’t just exist in a courtroom. Or even behind your desk while you manage your files. As a legal professional, you will also need communication tools, as in many professional sectors. We give you 7 communication tools for lawyers below

You can also take a look on our website because we are an audiovisual production company that makes many videos for lawyer firms or on our articles page for more examples.

If some seem obvious to you, you could expand the scope of your possibilities with those we suggest. Ready? Go!

1. The business card

The business card is obviously the first communication document that a lawyer must use. However, take the time to reflect on its appearance: the weight of the paper (its thickness) as well as the embossing techniques that allow the impression in hollow or the color on the slice can completely transform it. Almost as much as the logo or typography you selected.

An American lawyer specialist in divorces has made a business card that is torn in two thanks to dotted lines. A little too much, but effective.

2. Letterhead

The appearance of your business card must appear on your letterhead. Even if it’s just a trailer or in the top corner. The goal is to present a coherent image, a guarantee of stability, that will reassure your interlocutors. Nevertheless, reserve your thickest papers for specific letters, unlike your business card, which you will distribute widely.

3. A website

Today it’s crucial to have a website. This is because most clients will search online for the first time. If you are not a specialist in this field, it may be appropriate to have your site produced by a professional. To make sure that it does not present an amateurish image that would then stick to you.

4. A social network profile

The bare minimum nowadays is to be on social networks, like Linkedin and Viadéo, just to mention the majors. You could also find your place on networks dedicated to lawyers like SYK. Add the people in your address book, to gradually expand your network.

Depending on the target of your clients, you may also find it interesting to open a profile on Twitter or Facebook but be careful not to confuse their private and professional uses.

5. Videos

The video is the media that occupies the most space on the internet. Already today, many potential clients no longer have the patience to read long explanatory texts.Present your legal servicesor your explanations with short capsules of less than two minutes to better communicate. For example, we made a video for Karl Waheed Avocats that works well on youtube because it is dynamic and presents the firm’s premises well. For this, we played on a quick editing and concise and precise messages.

6. Directories

Internet directories serve the same purposes as those distributed in mailboxes. They will serve you to make yourself known to the people who will need you. Take the time to check if you are already registered. And take even more time, in any case, to write a succinct and effective presentation, which will help you stand out from your peers and make you want to appeal to you.

7. Advertising

Lawyers can make their own ad now. And yet, they are still quite cautious in this area and reluctant to invest this space. Radio spots or advertising videos on the Internet are among the communication tools that a lawyer must use to develop and retain its customers.

There’s only one way for a lawyer to communicate. Of course, you will always need a nameplate on the door that announces your status. But you will also need to go further. Don’t wait for others to take your place: create yours. Also, remember: what type of communication used by a lawyer has caught your attention lately?

We are waiting for your answers about our 7 communication tools for lawyers, do not hesitate to let us know in comments:)

Our sample videos for our customers: