Create a Youtube channel

You can make a video for your company.
But to create a youtube channel,is something else and it has as much importance, or even more! How to create a Youtube channel? It’s easy and fast with our tips.

Do not hesitate to go take a look on our Home page for more informations

Why create a Youtube channel?

More and more companies choose to create their own Youtube Channel and it’s easy to understand why :

Youtube is today the second searching browser after Google. With 37,5 millions of French people who goesn on Youtube every month, that’s the 81% of the connected people, this platform is the biggest video broadcaster in the world.

A third of the activity online is dedicated to watching videos. Create a Youtube Channel is an advantage to your brand, company or agency.

Videos make communication much easier in thecomments, your company becomes more attractive for clients that are used to video formats, and you will be open to a brand new prospecting market.

Moreover, if you publish your videos regularly, you will retainyour clients and they will trustyou more easely.

For example, you can show how your products are used, have your customers testify. This will reassure.

One more advantage? Creating videos regularly increases your visibility and enhances your brand image.

Your channel becomes an even more powerful marketing tool than just one video!

Determine your message, your guideline

Have you decided to open your chain?
Well, the first step is to determinewhat is your goal.Once these defined you can set up your content strategy.

What target are you talking to?

What message do you want to send?

Are you speaking to an audience that already knows you, or are you trying to reach a new target? At what point on the sales process?

Once all this has been determined, look at what already works or what doesn’t, to help you decide on the format you want to adopt.

Don’t forget one important point: consistency! The message, the image that you want to convey, must correspond to the one that you were able to start transmitting via your sites or social networks.

Your image must remain consistent, and this also goes through the quality of your videos.

It’s important, if you’ve set a pace, to stick to it, but never force the release of a video that you wouldn’t be happy with or didn’t really have time to do. Don’t publish if you are not sure. It is better to publish fewer videos of better quality than too many videos whose viewers will eventually lose interest. Your image is at stake.

It’s up to you to decide how fast you want to go, and if you’re well organized, you won’t run into any problems.

Lear to manage your channel

You opened your channel! Excellent, now you have to manage it.
Because A YouTube channe only works if it is attractive, and to make it so you need different things.

First, you need a unique and appropriate aesthetic ! You need a good profile picture, a cover picture, and an aesthetic for each video. This step goes also with a choice of a good catchy title, and also a short description of your videos which helps your referencing . Do not hesitate to create a short recurrent introduction for your videos, so that they become a real appointment with your visitors.

A YouTube channel also means interaction! Feel free to create a call to action at the end of your videos, only one for each video, no more. You want to sell a product by your video ? Don’t forget to put a link for the shop at the end of the video. Are you presenting your company? Include a link to go directly to your website.
And don’t forge to answer to the comments.. Answer the questions, your clients will feel more comfortable writing a comment to you instead of calling you.

And always try to be consistent and regular. Don’t force yourself to share on a daily rhythm, first try with one or two videos per month and see how things evolves. If you feel that it’s working, increase the rhythm, or if you prefer to publish less, just do it. The most important is the quality, not the quantity.

Your Youtube channel is the image of your brand, company or agency, and often it becomes the first place in which your future clients will contact you, so take care of it!

Some example of video on our channel: