Your social video on your social network

The video social or Social Video ,   became an important element in marketing campaign on social networks.   It aims to create or develop a community. This is the most effective method available today.  Social video for social networks will be your ally and here’s why:

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Social video is simply a video format created for the purpose of appearing on social networks. Thanks to it, it creates commitment around it. It is optimized to be seen on these social networks, whether on a computer or on other devices, influencing its ration and writing in order to be optimal. Social video has become the main tool of social media strategies.

Video is simply more powerful than other forms of media! Both visual and audible, this moving medium knows how to hold the attention of users, and  results  are an evidence. With 80% of people retaining what they saw, compared to 10% what they heard and 20% what they read, it doesn’t take much more to explain the success of the video.

New behaviors have emerged with internet and social networks, and it is important for companies brands and agencies to adapt to them. These platforms are now an integral part of the communication budgets and should not be left out at the risk of missing many potential customers. This form of communication makes it possible to fulfill objectives that you might not have previously imagined thanks to this new audience that you will acquire.

A social media strategy, but you must be able to stand out with your videos to get noticed. And it starts with the quality of the latter.  video formats on social networks imposes certain constraints but leaves you wide possibilities in terms of creation. It’s up to you to play with codes to create dynamic videos but above all, new and unique videos with optimum quality. Pay attention to every detail from visuals to sound, everything is important and nothing should be left to chance.

Start by finding what you want to talk about and trying to visually represent it to you: what can get my target customer’s attention? How to hold attention ? Is my idea anwering to questions that the costumer can possibly ask? A tip: get to the point. Sentences that are catchy and significant, to make your video fast and efficent. Also, the most successful videos have a duration between 30 seconds and 1 minutes 30 seconds, so try to get in as much as possible in those times!

A readable video means two things: first, it is a video with an understandable message. It is clear, intelligible and allows the viewer to immediately understand what is happening in your video: who you are if you are making a presentation of your company, or what your product is used for as part of a video presentation of your product.

And secondly, a readable video is a video with written text. With, for example, 85% of videos watched without sound on   Facebook, it becomes essential to have a text written in your video, transcribing your voice-over or having only that.

This does not mean that you should neglect the sound. A video needs consistency in its message as well as in its quality, and that goes through all its elements. If only one is in dissonance, you can lose the user’s attention as quickly as they clicked on your video.

Each network has its own codes, and it is important for you to know them. For example, learn about the maximum duration of a video! Where Facebook will allow you to post 40-minute videos, LinkedIn will only allow you a maximum of 10 minutes and Twitter 2 minutes and 20 seconds. Generally these times do not have too much impact on the duration of   your video, the ideal time being as said previously, between 30 seconds and 1 minutes and 30 seconds.

But the different networks can influence the ratio of your videos, its dimensions, each focusing on a particular ration:

• • • Facebook: squared
    • LinkedIn: squared and Horizontal (16:9)
    • Twitter: squared
    • Youtube: Horizontal

We notice one thing rather quickly, the predominant format remains the square format, the latter being the ratio appeared with the social networks for the   social networks. Its rise is due to its visibility both on computer and mobile, and knowing that in 2017, 62% of videos are watched on mobile and that we estimate when 2019 this figure will reach 72%, we cannot neglect the importance of devices.

The success of your video campaign on your social networks depends on a few things: your attendance at publishing and being present for your community, as well as the ability to share your videos.

The common question about publication is, when to publish? Here you have some tips:

• The best day to publish on social networks is friday. It’s the weekend and people think less about their job. They will be more likely to receive your video message.
• On the other hand, avoid Monday and especially Monday morning. People are often too busy catching up on what they haven’t seen on the weekend and planning their day/week. They’ll have less time for a video.
• Last thing: lunch break is your friend. This is the moment when your potential listeners go on social networks to distract themselves, but also a moment of sharing with several people. Your video will be more likely to reach as many listeners as possible at that time.

A Social Video   that works is a video that can be shared. Make it as readable and attractive as possible and success will be easier. Don’t forget that retaining your spectators is also important: a daily meeting will bring sympathy to your company or brand and, with it, trust.

You have probably already seen these videos so typical from Konbini et Brut, short square videos with talking images and text in the video. The exact type of videos that are on Facebook.

Well today, it is possible for you to create this kind of social video for your social networks from a simple text!

This kind of video is therefore created from your text, and illustrated using image banks used by TV channels:  AFP , GETTY , POND 5 and more…

Users of social networks are very fond of this kind of social video, the latter not taking them a lot of time, and automatically start playing in the news feed which does not fail to attract their eye. This format is so popular that there are even Facebook pages dedicated to them.

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