What is the cost of a motion design film for a corporate video?

To fund a video you always need a budget. But how much? The price can vary from basic to its double depending on the type of video desired or its length. Motion design It allows you to make the most low budget films. For a quality result, however, it is necessary to be prepared to invest. In this article, we give you some tips to find out the right cost for motion design video

You can also take a look to our website because we are an audiovisual production company in Paris and we make many videos in motion design. You can also go to our portfolio page for examples.

The main criteria to be taken into account in the price of a video

Several concepts change the price of a motion design video :

• the visual style: video scribing will not cost the same price as an animated film.
• The duration: it is calculated in seconds. The more the film is long, the more it is expensive. However, after the first minute, the cost of each second is generally decreasing.
• The complexity and number of scenes: the more animations and drawings you need, the more work it will take.

Elements that must also be mentioned in the quote

A video is not just a bunch of scrolling images. It’s also a script, text, voice-over, sounds, a story-board… It is also necessary to provide a editing time, or even a format setting for a film suitable for sharing on social networks.

You cannot spare on these elements, otherwise you will be disappointed when you see the final result.

Make sure that they are included in the quote, to avoid unpleasant surprises.

How to save money on motion design film?

The first step, which will make everyone save their time, is the brief. The more detailed, clear and precise it is, the more likely you are to get a film that matches your desires.

The best way to lower a quote is to reduce the duration of the film, the cost being proportional to the duration.

Going back and forth can be expensive, for example changing the voice-over text means re-recording it and redoing a new animation. It almost means to re-make a new film!

Do not hesitate to negotiate discounts by ordering several films on the same theme: there will be less work to build sets or characters, and this can influence the final budget. If possible, group your orders.

How is the price of a film calculated?

There are two ways of calculating the budget of a film.

You can benefit from a daily rate, calculated according to the time spent on your project, which will be determined beforehand.

Or maybe we can agree on a one-second deal. Knowing that the first minute is often the most expensive.

For a one-minute motion designvideo, including a 2D animation, the creation of a character and the addition of background music, a minimum cost of €1,500 is required. By animating only text, you can fall below 1000€/ minute.

You can look at some of our achievements on our page dedicated to motion design.

Our sample videos for our customers: