How to make a good choice for your videos on social medias

With the newvideos on social medias, we came to a new way in the video consumption, that’s a clear understatement. It can be really complicated to understand the differents social networks to incorporate a video. That’s why we tell you how make the good choice on the format of your video for social networks.

You can also take a look on our website because we are an audiovisual production companythat produces many interview videos for social networks for our clients. You can also go to our portfolio page for examples.

To make videos on social networks, does it really work ?

Today Netizens spend around 47,1 minutes per day watching videos online. On Facebook it’s a minimum of 35 minutes. We don’t need much more to understand that video format is more and more important. And the giant Facebook knows that very well. As it prefers posts with audiovisual content more than text or pictures. Moreover, Twitter and LinkedIn are working to improve their video players, to not lose the momentum .

62% of videos are watched on smarphones in 2017, and we expect it to be 72% in 2019. All this create a new dimension for videos. To reach as many people as possible, videos on social networks are in a square format. This allows it to adapt to a computer screen and on smartphones.

To create a video campaign for social networks as become one of the more profitable maketing plan. With the new tools that have been set up, it has never been so easy.

What kind of video you should do?

The video format for social networks require some conditions. You need a dynamic video, not too long, and where the informations are mostly written. It can also have a voice-over that accompany the text. On social networks the 85% of videos are watched without the sound on, that’s why the text is crucial.

The lenght depends on what your aim is, and we have can find that some video formats and type are more recurrents than others.

 

Most popular

Most popular first: short format (between 30 and 40 seconds), in which we can find the majority of types of videos.

For example, “TOP” videos: “Top 5 reasons to buythis”, “Top 8 reasons to trust this” and more titles that surely you already see. The peak of this format is to transmit a lot of informations in the most concise way. You can use the tone you prefer, humorous, dramatic, etc… The video can also be simply text-based with your informations, without being a “TOP” video, in which most important informations are delivered in a story-like short format.

Do not hesitate to add a little bit of humor in your video! The public remember more easly a video that make them smile and they will not hesitate to share it.

There is also a type of video almost totally reserved to social networks and in a square format, those are called “meme“. This format, most of the time on a humorous tone, is made with one or two black stripes, on top and/ or bottom of the screen, with a static or changing text. This type of videos is more likely used in really short sketch, of 10/20 seconds, or for short ads: a new product, news, etc…

How to use medium length format

If you want to present your company or a product, or maybe show some interviews, it is better to move towards a medium length format. Presentation videos last usually between 40 and 80 seconds, accompany by a text and sometimes a voice-over like said before. You can also decide to move towards an ad-like video, similar to what we can see on TV, it usually works really well! video interviews show people giving their answers, while questions are mostly written. No matter what will be your final choice, the message need to be clear and concise to keep the attention of as many people as possible.

Your choice will only depend on what you need to express, to tell. Are you looking for a series of videos to present your product? Or maybe a series that can last many days to present your team, your company. Thanks to those elements and your personal informations you have all the tools for an ideal video campaign.

Choose the right ratio for your chosen social network

Choose to publish a video on your social network, means also that you know the constraints and the good format that it involves. Each social network involve its proper features and it’s important to know the bases. Here you have some references for most popular social networks:

 

• Facebook: squared or horizontal – 45 mins maximum
• Twitter: squared or horizontal – 220 secondes maximum
• Instagram: squared or horizontal – 60 secondes maximum
• Youtube: Horizontal – 60 minutes maximum
• LinkedIn: squared or horizontal – 10 minutes

Once you acknowledge all those critirias, nothing can hold you! You understood how to use the good video format for your communications on differents social networks.

Our sample videos for our customers: