How to Conduct a Convincing Client Interview

The interview has, nowadays, become a great classic of the video when we want to bring authenticity to our subject. As for the customer interview, one of its variants, it has become increasingly popular with companies seeking to sell a product or service. Let’s take a look at a few points together to film a convincing client interview.

You can also take a look at our site because we are an audiovisual production company that produces many interview videos for companies. You can also go to our portfolio page for examples.

And this is easily explained: the customer interview allows your spectator to give himself a vision that he will consider more “authentic” of your product, more truthful. More than the impression given by a simple advertisement, since this opinion is external to the company.

This is especially true in well-conducted interviews, where everything is as clear and sincere as possible.

Try to prepare your graphic charter. By graphic charter, it can simply come down to knowing where your titles will appear during your video. The aesthetic aspect is obviously important, but you will already make good progress by thinking about your titling.

With titling, you will know how to frame the interviewee effectively, to avoid that during the editing, your actor ends up having titles on him. It’s a time saver for your editor.

By actor, I mean here your interviewee. Once you have determined the subject of your interview, you will need to choose the person to interview. Try to determine the profile of the person according to the target you want to reach, and the message to communicate. Are you targeting business leaders? Interviewed a business leader! Your future spectator must feel involved, he must be able to put himself in the place of the person who is talking to him and say to himself “Hey, his situation is similar to mine, maybe their product can help me too!”

Once this person is chosen, see if they are comfortable in front of the camera. We often tend to forget what it means to speak in front of a camera, and the pressure that we can feel.

Some people find themselves completely stuck when it comes to talking to a camera, when they would have been very comfortable chatting with you! Do not hesitate to make this person gradually accustomed to the camera, by doing tests and practices if you have the possibility.

Choosing the right actor or interviewee can be helpful, otherwise you can end up with this kind of interview .

It may also be important to prepare questions and answers in advance. It is not a question here of reciting a text by heart, but more of not taking the person you are filming off guard with certain questions, or that it is the opposite: that you find yourself caught off guard with answers you can’t afford to show in your video (bad language, etc.)

To succeed in a convincing client interview, your answers must remain as natural as possible. You can prepare panels with key words if you wish, the latter having been determined with your actor during the exchange that you had in relation to the questions before. The most important thing is that these words came naturally to your interviewee.

This is a smaller part, but no less important. The place will also allow you to evoke certain feelings, certain messages related to your product: comfort for a living room, professionalism in an office, ease outdoors…

These are important points, without even mentioning the more direct link with your product or service; sale of armchairs for the living room, lawyer services in the offices, or outdoor gardening services, etc…

Good image quality is good. But if can’t hear clearly what your interviewed client is saying, it’s not much use. A viewer will more easily forgive a video with an average image where the sound is good, than a quality image with a mediocre sound, and this is all the more true in the context of interviews. So don’t forget to pay attention to it during your shoot, and don’t hesitate to invest in a small lavalier microphone, to be sure that we hear what you’re talking about!

I hope our tips for a successful client interview will help you succeed in yours!

Otherwise we can always help you 😇