8 tips to optimize your video marketing investment
Video creation has undeniably revolutionized content marketing. In 2017, 63% of companies used video content marketing. This year (2018), this percentage has exceeded 80% so far. A recent survey indicates that an average person consumes at least 1.5 hours of video per day, with 15% viewing more than three hours. This translates into an excellent marketing opportunity for brands in all sectors.
Creating videos that are not only engaging, but relevant to your audience can be a tricky task. Here are eight ways to make sure you invest your time correctly. These tips can improve engagement, increase conversion and provide a high return on investment (ROI).
You can also take a look on our website because we are an audiovisual production company that makes videos for companies and helps to increase the traffic on your video communication . You can also go take a look to our articles page for some examples.
To help you take better control, we give you 8 tips and tricks to optimize your investment in video content marketing.
1.Create a video content marketing model and process
Your product will only go far if you have a process to make your brand known. Fortunately, others have come forward and paved the way for success. You can easily follow in their footsteps. Do a quick online search for «video tutorials» and you will come across thousands of video templates and work plans used by other companies.
Tutorials speed up the video creation process. Indeed, some of them allow you to create a video at the same time as it takes to finish your favorite latte. Tutorials also avoid being a video guru. They are extremely intuitive and require no serious training. Plus, they limit the cost of hiring a team of professionals to create videos for your brand, which can easily exceed 5,000 euros for a short 2-minute video.
2.Setting objectives
Without goals, it becomes almost impossible to create key performance indicators (KPIs), which are essential to measure the success of your video marketing efforts. Here are some examples of objectives you can define:
Provide useful, interesting and easily sharable content.
Incorporate emotional and inspirational aspects into the videos.
Always include elements of your brand.
Get to the point.
3.Tell a story
Storytelling has quickly become one of the most popular forms of marketing. 92% of consumers want brands to target them with content that looks like a story. And did you know that telling your brand story can increase the value of your product by 20 times its original value? To create a video that tells a story, you need to start by writing an engaging script that engages your audience or connects you emotionally with them.
4.Always be friendly and conversational
The goal here is to make the sound of the video natural. You don’t want the public to feel like they’re sitting in front of a university conference. Use language they can understand and feel free to motivate you a little.
Make sure your script is short and accurate. In most industries, we watch videos of less than 120 seconds that are very popular with viewers. However, if you work in the media or publishing industry, you may want to consider making a longer video on a regular basis. (The average length of videos for these types of businesses often exceeds 20 minutes.)
5.Don’t forget your target audience
In order to engage your target audience, you need to know who they are. To do this, you need to create your videos based on your buyer preferences.
- Who are you aiming at?
- What are their challenges, objectives, interests?
- When do they spend their time online?
- On which channels do they spend the most time:
Social media, websites, blogs or YouTube?
6.Publish the video with a transcript
SEO losses are maximized when you don’t include transcripts with your video posts. The only SEO help a video can receive comes from its title and category tags. When you attach a transcript, however, you make sure that Google and other search engines are able to analyze every word spoken in the video. This increases its SEO value and places it in front of your target audience.
7. Analyze and optimize the results
You can have the best video on Internet, but if you don’t analyze it and optimize it accordingly, your marketing efforts will be in vain.
Analyzing your KPIs will help you identify which parts of the video need to be refined and adjusted. Comprehensive analytics dashboards allow you to view time rates, identify videos that capture the most views and videos that don’t engage your audience.
8.Monitor reactions and comments
Feedback from your audience will clearly tell you if your videos are interesting or not. If a significant number of people are commenting on videos on a given topic, you will be able to adjust your content schedule to include more videos on the same topic. Of course, this requires you to analyze every video you post to seek feedback and reactions. With the right software and analytics, you can easily monitor each video individually.
To keep in the corner of your head
Whether you’re starting from the ground up or have been doing video marketing for some time, the tips outlined above will increase engagement and conversion. Online marketing continues to evolve, as does video content marketing. Staying up-to-date on the latest trends will maximize your return on investment and help you stay tuned to your audience’s unique needs
Our sample videos for our customers:
WUNITE – App mobile – Video in motion design for an app for professional football players’ wives
UNESCO – Global Ocean Science Report 2020 – Video snack content to present the new ocean report
Ville du Trait – Presentation of wishes for the new year 2012 from the mayor
