5 marketing tips for lawyers
A lawyer that just sit in his office and wait for clients to come to him doesn’t exist anymore. It belongs to the old past. Lawyers that clients can remember and trust in are experts in law as in marketing strategies. If you don’t see posters for lawyers in the back of the buses tomorrow morning, there are a number of practices that you should incorporate into your schedule as soon as possible. We give you 5 marketing tips for any lawyer who wants to develop and retain their clients:
You can also go take a look on our website because we are an audiovisual production company that makes many videos for lawyer firms or on our articles page for more examples.
1. Don’t just occupy one piece of land, occupy several
You may have thought you had to choose between your presence at formal dinners and your LinkedIn photo. You are wrong. Because you never know where your customers are and therefore need to be visible wherever they may need you.
If it is not particularly advisable to post photos of you disguised as an animal on Snapchat, a professional website and a space onprofessional social networksare necessary.
2. Don’t just be, speak
You have created a showcase site, sober and effective. It contains three pages that present your offices, specialties and opening hours. ObLinkedin, you posted your CV. Now, you prefer to focus on more serious tasks, like those files waiting there on your desk.
However, if you find the latter not being so many, it means that is time to show off more. Especially by talking with other people. Even with other Lawyersthat you follow, comment or share. This is how, step by step, you will become known. And that you will also expand your network.
3. Become a reference
Photo of energepic.com from Pexels
Now that you have become accustomed to watching what your colleagues are doing, do not tell me that you want to continue to be a follower! You have to take action. It’s about providing content, information that others will in turn share.
Keeping a blog is a marketing tool that lawyers will find very effective. Because Internet users are doing more and more accurate research and if you explain to them “how to divorce quickly” or “how to resolve neighborhood conflicts”, their query could end up on your site.
This process takes time, but it will allow you to talk about what you are passionate about while offering a service. And generosity always pays.
4.Give more
Retaining your customers, but also the people who discovered you by chance while surfing the internet, should be your next step. The goal: that these people do not forget that you exist and that you are at their disposal when they need a lawyer.
You will enrich your address book by offering them more advanced content (for example a downloadable guide) in exchange for their email address. Or by suggesting that they subscribe to your newsletter. These two options are largely compatible.
5.Do it again
When was the last time your website was updated? And in what year did you take the photo of your LinkedIn profile? If you present a page of outdated appearance to the users, you will give them just the impression that you are outdated too.
Update your site every two to four years… and communicate about it. Yes, lawyer marketing, is also talking about you at not only your news.
Maybe you have the feeling that to follow those 5 tips of lawyer marketing will take you time. However, it needs less your presence than trade fairs or meetings of entrepreneurs. So, what will be the next topic on your lawyer blog ?
We hope that our marketing tips for lawyers will help you and will bring you new prospects 😀
Our sample videos for our customers:
CABINET KWA – Presentation of the firm and collaborators thanks to lawyer firm video.
JESSICA FARGEON – Fee taxation – Video snack contenta little cost for your communication on social networks.
